Monday, February 9, 2015

Situation Analysis



Chapter 1
Project Overview


1.1 Inroduction 

OSiS+

OSiS+ is creative professional styling with inspiring consistencies and surprising products. OSiS+ inspires you to 'Kill routine', with consistencies and products that are sure to inject some energy and creativity to create unique hairstyles.

OSiS+ is one of the product range owned by Schwarzkopf, a parent company with a strong global portfolio. A chemist named Hans Schwarzkopf founded the company in 1898. He invented and marketed the first powder shampoo. Driven by his passion for hair and his vision for the industry he also founded a hairdressing academy in 1927. Schwarzkopf became a Henkel company in 1995. Schwarzkopf is one of three strategic businesses that also include adhesives, detergents and technologies. Schwarzkopf, the innovator in professional HairCare finally arrives in retail stores in Malaysia in year 2012...read more


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